The backstory
Twenty-five years building. A decade making AI useful.
Pierre’s career started where a lot of modern business pressure began: companies spending real money on digital channels without enough clarity on what was working. He built growth systems across social advertising, fintech, real estate, lending, direct-to-consumer companies, and political campaigns.
That work included helping build the direct-to-retail real estate category at RealtyMogul, supporting a 2018 U.S. House campaign, helping take Modiv public in 2022, and advising companies where marketing, product, capital, and execution all had to line up.
Machine learning experience started in 2012 through practical experiments, pattern-finding systems, and early automation work. AI entered the Chat around 2017, when conversational tools and assistant workflows made the shift feel less theoretical. PromptHacker launched in 2023 to close the gap between AI headlines and useful business action.